Key Features
- Follow-up emails: Automatically contact customers after purchase — ask for reviews or recommend other products.
- Abandoned cart recovery: Send timed reminders to shoppers who leave items behind.
- Win-back campaigns: Target inactive customers with special offers and re-engagement emails.
- SMS notifications: Send alerts to customers or admins for triggers set up in workflows (requires Twilio).
- Review rewards: Encourage reviews by offering discounts based on review count or rating.
- Wishlist reminders: Notify customers when wishlist items go on sale or after a set time.
- Birthday emails (Add-on): Send celebratory emails with coupons using the Birthdays add-on.
- Card expiry reminders: Notify customers before saved card expiry to reduce subscription failures.
- Personalised coupons: Dynamically generate unique coupon codes to incentivise purchases.
- Subscription automation: Automate actions triggered by WooCommerce Subscriptions events — renewals, failures, status changes.
- Booking automations: Send emails based on WooCommerce Bookings events like creation or status change.
- Refer-a-friend (Add-on): Drive new customers with a referral programme.
- VIP automation: Automatically assign VIP status or perks based on customer spending.
- Reporting and analytics: Detailed logs, open/click tracking, conversion metrics and workflow insights in admin.
- Advanced actions API: Over 50 built-in actions (send email, change order/customer data, apply coupons, add tags/notes) for custom workflows, with extensibility for developers.
- Powerful integrations: Seamless with WooCommerce core and extensions — Subscriptions, Memberships, Bookings, Points & Rewards, Wishlists, Sensei LMS, plus email tools like MailPoet, MailChimp, ActiveCampaign, AgileCRM, Campaign Monitor, Mad Mimi.